2011/07/04

Today, we had Isao Takezawa, a graphic designer from San Francisco, as our guest. We had chances to have precious advise from him about our website design.

1. Introducing our project

Using our marketing tool that we have made few weeks ago, we introduced our project briefly to Mr. Takezawa, including our future corroborations with partners such as FABRICA, AXIS, JAGDA, Mr. Mizuguchi, and Digital Hollywood University.

We have also talked about "experience design" that is part of Mr. Mizuguchi's work he produces, which he produces computer games that require five senses of human.

- Experience Design:
…Total design, not focused in just one point, that cannot be cut in any time axis.

Graphic design/ industrial design/ product design, all these genres have to corporate in order to achieve experience design. (Computer game is a typical example of experience design)

Ex. When designing a convenience store, it is necessary to design all kinds of systems, from the process of customers coming in and going out of the store, to designing displays.

= Designing people's experiences.

- Checking our schedule of the fall semester

We will participate in JAGDA's project on October 1st.

We are planning to attend the seminar and present our project there.

We will activate one or two projects during summer break, chosen according to "Please put this project on action!" button we will set on our website.

- Checking things we will be doing today

・Get our case study checked

・Get our video checked

・Think about idea structure

・Get clear image for upcoming Pecha Kucha Night

・Decide on whether we should do our exhibition at AXIS (Tokyo) or Tohoku

- Mr. Isao TAKEZAWA　

He is a creator and he has studied architecture and graphic design in Rhode Island School of Design after studying English in Massachusetts High School.

He is now designing exhibitions of galleries in San Francisco and currently working on a project related to the earthquake and tsunami disaster.

"We have to keep on thinking why things are like what it is. We should not be too focused on what we have right now and what we are doing right now- because that confuses our vision about the total image."

Many talented craftworkers have died in the disaster in Tohoku and craft industry in Tohoku is now in a dangerous situation. How can we help that? Craftwork is mostly based on handwork and is expensive. Also, mass-production is impossible. There are many projects brought up to help traditional craftwork but the reality is not so easy.

Designers collaborating with craftworkers and developing craftwork industry:

Toshiyuki KITA

Takashi ASHITOMI

Masayuki KUROKAWA

2. Future work

-AXIS:　
…We will make an appeal to companies about our website. We will be making presentation slides for that. (Those slides can be used for Pecha Kucha Night too)
- Pecha Kucha Night:
…We will make an appeal to working people and young creators. We will prepare 20 slides for presentation. (20sec / 1slide)
- Morioka (JAGDA):
…We will make an appeal to designers in Tohoku. 60 to 90 minutes presentation mainly about idea page, case study page and video from our website. Our presentation will be made either before or after Katsui Mitsuo's talk, a famous Japanese designer.
-Tohoku:
…If we cannot participate in the AXIS exhibition, we will plan a workshop and an exhibition in Tohoku. The workshop will be related to the ideas collected from idea page in our website.

3. Deciding concept of our project

・Domain: Change the world using power of design

・Mission: Power of design helps ability to organize structure, and the world is actually an environment surrounding one person. We will have people responsible about their own lifestyle.

- Dividing web users into three categories: 　

1. Do they have awareness against the earthquake and tsunami disaster?

2. Do they have ability to construct (= ability to design and imagination)?

3. Do they have physical and mental power?

We categorized the users using these three keywords and made sure the role of case study page, idea page and video page included in our website.

Users will eventually fulfill all these three points by using our websites.

We will follow this concept in order to keep on staying at the main core of project and not get off the track.