2011/05/22

１.Workshop hold by inviting Judit Varhelyn.
We invited Judit to get an advice with our workshop this week.

- Outline of Website Presentation　5~10min
The presentation for creating a website to introduce the design that could be useful for a reconstruction.
Involve the whole world to solve the problem caused by an earthquake. Instead of running a single project, make a portal website that has the variety of projects.

- Suggestions by Judit
People tend to think that, design for social innovation, is only meant for BOP, but it could also be applied to our daily lives. For example, spread the projects though the business and could be consumed by average users, so that it leads to the awareness of design for social innovation.

=Lifestraw　http://www.lifestraw.com
The Denmark product that already spread throughout the developing countries. Using a latest technology of filter that purify the drinking water per one person in a year. Possible business chance to sell as a outdoor product in developed countries.

=Hippo roller　http://www.hipporoller.org
In developing countries, mostly women and children had to carry the heavy water tank for over two hours. The roller shaped container provides work efficiency to carry water while rolling the container.

=Bamboo Sero　http://www.bamboosero.com
Created by the collaboration of Designer in America and Ghana. Without having a electricity, the hand made bicycle could be mass produced cheaply by using a bamboo from the land.

=D Light　http://www.dlightdesign.com
The light that uses solar heating oil as candle and changes into the sunlight. It could be used as a light if charged for eight hours.

BOP‥Base Of Pyramid=The low income section takes 90% of population.



- The researched Case Studies
・Learning Landscape by Project H Design http://www.projecthdesign.org http://www.learninglandscapenetwork.com

Design by playing that uses the old tire as a play tool. The project composed of playing and learning.

・ Design on Wheels
http://www.dizajnnakolesach.sk

The design students in Slovakia travel around the cities by mini van, where they design free design tools to activate the community.
www.dizajnnakolesach.sk

・Felt-soap from Oloop Design, Slovenia　http://oloopdesign.com
The craftsman and designers collaborate to produce a daily life product using a traditional craft skill.

・smart meter system, the Design Council project
http://www.designcouncil.org.uk/case-studies/geni-e-meter/

http://www.navetas.com/products/showcase/mobile-apps/

http://www.navetas.com/products/showcase/energy-monitor/

http://www.navetas.com/downloads/the-dawn-of-smarter-metering.pdf
Suggestion of smart meter system created by the collaboration of engineer and designer to understand the system easily by an average people.

・City Move Interdesign, Sweeden
　http://www.svid.se/sv/citymove/About/City-Move-Interdesign/
The project for transforming a whole town. Respect the feelings of town people when they are forced move from the place where they grew up. This project could also be applied to the disaster in Japan.

２.Website Design

Present the outline and visualization of the website format to Judit. There are still the controversial ideas for the posting system. Having a professional experts to edit the overall posted ideas to maintain a certain quality of website.

- Brainstorming in 10min
50 ideas per four people to propose the way of separating the case studies. At this point, we decided to target on not just Japan but including the whole world and focus on not only the earthquake but all kinds of disasters. To divide each case studies, it was challenged to think about how to get an attention from the normal users and to incorporate the entertainment.

３.Homework
-Four people in each two teams would prepare details of website format continuing from last class.
-30 seconds video to get an attention of young people who do not have any interest on the reconstruction.

2011/05/16

1.Design Workshop
From our last class, we continued to develop the structure of a website for introducing designs that are useful for earthquake disasters. Designers were divided into 4 groups, so each group presented their research results and ideas..　

- Direction Team: “Website Plan”
Decided Design for Social Innovation’s goal as to “solve the problems of earthquake-stricken area with spice of entertainment”.

・Also, as a goal on a website, we aim to make it as a “textbook”(study book) for the world. Not only we are distributing information, we want to construct a website that is attractive to many people around the world, easy to use, interesting, and useful.

・As our first step, we will set our website as a place for us to meet people in the earthquake-stricken area.

・Created an image of our website’s user, which is called “persona.” We proposed our first persona as women in 20s who use SNS frequently.

・Also proposed data of how people think of media at their age.

Source:http://www.gamenews.ne.jp/archives/2008/03/10_49.html

- Video Team: “Length and Development of a Video”
・Digest clip: a video that introduces our activities

・Contents clip: introducing contents of our website that makes viewers want to visit our website

・Interview: share the interviews that we will be doing

・Program: pick up some activities or ideas that will be easier when told through video, and make it into a program

・Promotion clip: like an advertisement, a catchy video that will attract many people Out of these 5 ideas, we will be picking up the most effective one. We are expecting people to come to our website through other famous websites like YouTube. We will continue thinking the importance of videos in our website.

- Idea Team: “Submitting Ideas How-Tos, Visual, Categorizing”
・Research other websites that are useful when thinking about ways to display the ideas submitted by the users and ways to categorize them

・From collected data, we focused on 3 points- “design”, “function and usability”, “easiness and visually fun”: we made sample images according to them


- User Sign Up Team: “How to collect users & merit of being an user”　
Research other websites and collect information about structure of user membership system

・In order to collect many users, it is important to make it easy to sign up, easy to make use of functions, and easy to get involved. We set “One-Click” as our key word, and proposed actual websites for references.

・What can be done when became a user? Functions like submit, grade, favorite, my list, comment, blush up, were also brought up.

2. Discussion
・Organized each group’s opinion and verified: why do users come to our website for, what information will be needed, what can be done using that information. We strengthened our views about website’s plan and basis.

・Thought what should be a priority when making our website unique and differentiate from other existing websites.

・Relations between case studies and idea submit.

・We will be making “a website that collects new ideas for earthquake restoration, introduce them, open a contest and let users vote, and eventually put the selected ideas into practice. In order to let users understand, we have to introduce many kinds of case studies that might be helpful for earthquake disaster.”

3. Homework
・Think of website’s title

・Visualize website’s sample design and think about the structure of the website

・Make templates

・Introduce new ideas that we can put into practice

・Case study: refer to the websites, choose 2 case studies, and visualize it using templates

Source:INDEX http://nominateforindexaward.dk/Presentation

・Prepare presentation for Judit

2011/05/09

1. Brainstorming

For the fist step of creating a website for the reconstruction of earthquake, we discussed what we could have for the main contents of this website.

・How can we make people to participate?

・How to attract many people as possible?

・How can we make people to stay and visit for several times?

・How can we gather other people’ s ideas and comments?

Based on these points, thirteen students divided into three groups and brainstormed ideas.

–group1

・Suggest people to realize again the sense of crisis, since the anxiety of earthquake is starting to disappear from people's mind.

・Contact with people of the devastated area, and introduce story from their real experiences.

・ Broadcast conversation through the phone between our class and the local people. Later on, we could actually visit the devastated area and meet them in person. This could tuned into a drama or documentary video.

・We trigger a event at local area by planning a project online. (ex. Best helmet dresser contest)

・Make a friendly website, so that people who does not any interest on the earthquake, could come to the website for fun. Yet, the information on the website is going to be serious, so that they could feel the gab.

–group2

・ Make people to visit the website constantly and stay long to find out the information.

・ People could become a user and make them feel like their part of our project.

・Concept is to make a user to be a member of this class. Create user's individual page where they could scrap their favorite information.

・ Design the main page of website as a typical school classroom.

・ Relay of ideas. If one person leaves his or her idea, another person could add on to it to make it better.

–group3

・ "Lupin Steal Japan Project" Lupin is one the famous japanese animation character, where he steals the blogs on the internet. Apply this mechanism to bring people to the entrance of our website.

・Make people to participate easily, such as by one clicking.

・Make a useful website for students to use it for their school homework.

・Have different links to jump to other websites that introduce other articles.

・Have a feedback function, if anyone leaves a comment.

・

Based on the idea of having "iine" button at twitter approval voice, anyone who entered the website could click this button to give points for their favorite ideas. As this "iine" points increase, the graphic of destroyed city would recover.

2. Discussion

Based on the ideas from brainstorming and discussion, we came up with rough contents for this website.

・Main Contents： Movie…digest video（five minutes）（digest ver. Of contents video）

　　　　　　　　　　　 … contents video

　　　　　　　　 Pictures and Comics

・Idea page：Contribution page

・User page：My page

・Case study：Introduce the design ideas, interviews and ect.

・Profile：Introduction of class members homeworks

3. Homeworks

・Come up with the name of the website

・Each group would come up with their contents

・Divide the class member into four groups and do research and come up with idea by the next class to discuss.

・Video team：amount of time for video、development of video ideas to attract people

・Idea team：way to make people participate、display layout, categories

・User registration team：how to gain more user、merit of user

・Direction team：supervision、principle of website、top page

2011/05/02

1. Upcoming Schedule
    Young designers of the Visual Communication department in Musashino Art University in Japan and the Product Design department in San Marino University in Italy, are collaborating to create a web site . The website will be useful for the designers around the world to reconstruct earthquake disaster. We will be doing case studies , interviews for those who are involved in the related activities, and make a video for students who shows no interest on the recontruction of earthqua.
    Afterwards, we output these activities by linking our web site to Icograda, the base of communication design organization in the world, having an exhibition in AXIS gallery, and presenting the projects at Pecha Kucha Night.　

2. Introduction of Websites
    We have some websites that are helpful when we are creating our website in future.

- Wake up the town
…This project was done by PHILIPS, a famous home electronics brand, to support a certain region in Norway where the sun does not show for 4 months in a year, by giving a light that goes on like a natural sunlight. We can refer to the techniques used in this website, such as comparison of statistics before and after the project to confirm its influence, advertising techniques through the customer`s voices or SNS, and making an advertisement for the normal consumers by helping out particular people.
URL：http://www.wakeup.philips.com/

- SOUR
…For a song called “HIbi no neiro” , members of SOUR asked people to film themselves using a webcam. Each videos were edited to become one completed music video.
URL：http://www.youtube.com/watch?v=WfBlUQguvyw
Another song called“Utsushikagami” , is another music video that uses information from facebook, twetter, and the web cam. All the information is built into SOUR’ s music video , and the person in front of the PC can watch and participate at the same time.
URL：http://sour-mirror.jp/index.html
The technique of a new expression that uses SNS and the web cam weres presented.

- Little Explorers
…Using this tool on iPad or iPhone, children of 2~4 years can learn alphabet in a fun way.
URL：http://peapodlabs.com/apps/little-explorers-abc-go.html

3. Presentation
    We selected and presented one project for each which could be useful for the case study in the future as a reference. Each projects are selected from the nominated works or projects on the international competition “INDEX" : non-profit organization established in Denmark, that present an award to the “Design to Improve Life.”
URL：http://nominateforindexaward.dk/Presentation

- 72Hour Urban Action　
…The participant presented an idea to change a town that is proposed.
It was designed and even made in 72hours. Participants were recruited internationally and was done in the competition form. We might be able to cheer people in the stricken area by changing the town.
URL：http://www.72hoururbanaction.com/

- Fold Flat Shelter
…Shelters that are wider, stronger than tents. The importance of privacy in stricken area was proposed, especially that of women.
URL：http://nominateforindexaward.dk/Presentation/read/id=MzU0

- The sOccket
…Design for developing country that can produce electricity by kicking a soccer ball. The game becomes energy, and it also leads to the relaxation. It might be used when the electricity is not available.
URL：http://nominateforindexaward.dk/Presentation/read/id=Mzc=

- Life In The Slit
…Package that could be open in one hands and eatable, contains drinkable water and the first aid kit, could be set in a space under the desk. The importance of the “space” in an emergency situation.
URL：http://nominateforindexaward.dk/Presentation/read/id=MTI2Mw==

- up & down washing basin 　
…Basin that can change its height according to the user’ s height and the purpose. It was proposed to be used in the situation when after the earthquake struck, but it could also be useful in places such as park or school in daily life.
URL：http://nominateforindexaward.dk/Presentation/read/id=MTUy

- Terracooler.org
…An tableware made of terra-cotta to keep away the food from decomposition. It was designed for people in developing countries. It can also be used when the power went off.
URL：http://nominateforindexaward.dk/Presentation/read/id=ODAx

- Helmet B
…Helmet made to reduce bicycle accidents in France. The light weight helmet is foldable and takes less space, which is ideal for earthauqke protection tool.
URL：http://nominateforindexaward.dk/Presentation/read/id=OTg=

- Shinsai + design
…The project recruited students from different school, and they supposed the situation where the earthquake of M7.3 occurred in Tokyo. They tried to solve the problems using design to improve life of 300 people. The elementary school used as a shelter for workshop and competition. Since this project was about the earthquake , the project that they did could be applied to the earthquake on March 11th.
URL：http://www.h-plus-design.com/1st-earthquake/