2011/07/04

Today, we had Isao Takezawa, a graphic designer from San Francisco, as our guest. We had chances to have precious advise from him about our website design.

1. Introducing our project

Using our marketing tool that we have made few weeks ago, we introduced our project briefly to Mr. Takezawa, including our future corroborations with partners such as FABRICA, AXIS, JAGDA, Mr. Mizuguchi, and Digital Hollywood University.

We have also talked about "experience design" that is part of Mr. Mizuguchi's work he produces, which he produces computer games that require five senses of human.

- Experience Design:
…Total design, not focused in just one point, that cannot be cut in any time axis.

Graphic design/ industrial design/ product design, all these genres have to corporate in order to achieve experience design. (Computer game is a typical example of experience design)

Ex. When designing a convenience store, it is necessary to design all kinds of systems, from the process of customers coming in and going out of the store, to designing displays.

= Designing people's experiences.

- Checking our schedule of the fall semester

We will participate in JAGDA's project on October 1st.

We are planning to attend the seminar and present our project there.

We will activate one or two projects during summer break, chosen according to "Please put this project on action!" button we will set on our website.

- Checking things we will be doing today

・Get our case study checked

・Get our video checked

・Think about idea structure

・Get clear image for upcoming Pecha Kucha Night

・Decide on whether we should do our exhibition at AXIS (Tokyo) or Tohoku

- Mr. Isao TAKEZAWA　

He is a creator and he has studied architecture and graphic design in Rhode Island School of Design after studying English in Massachusetts High School.

He is now designing exhibitions of galleries in San Francisco and currently working on a project related to the earthquake and tsunami disaster.

"We have to keep on thinking why things are like what it is. We should not be too focused on what we have right now and what we are doing right now- because that confuses our vision about the total image."

Many talented craftworkers have died in the disaster in Tohoku and craft industry in Tohoku is now in a dangerous situation. How can we help that? Craftwork is mostly based on handwork and is expensive. Also, mass-production is impossible. There are many projects brought up to help traditional craftwork but the reality is not so easy.

Designers collaborating with craftworkers and developing craftwork industry:

Toshiyuki KITA

Takashi ASHITOMI

Masayuki KUROKAWA

2. Future work

-AXIS:　
…We will make an appeal to companies about our website. We will be making presentation slides for that. (Those slides can be used for Pecha Kucha Night too)
- Pecha Kucha Night:
…We will make an appeal to working people and young creators. We will prepare 20 slides for presentation. (20sec / 1slide)
- Morioka (JAGDA):
…We will make an appeal to designers in Tohoku. 60 to 90 minutes presentation mainly about idea page, case study page and video from our website. Our presentation will be made either before or after Katsui Mitsuo's talk, a famous Japanese designer.
-Tohoku:
…If we cannot participate in the AXIS exhibition, we will plan a workshop and an exhibition in Tohoku. The workshop will be related to the ideas collected from idea page in our website.

3. Deciding concept of our project

・Domain: Change the world using power of design

・Mission: Power of design helps ability to organize structure, and the world is actually an environment surrounding one person. We will have people responsible about their own lifestyle.

- Dividing web users into three categories: 　

1. Do they have awareness against the earthquake and tsunami disaster?

2. Do they have ability to construct (= ability to design and imagination)?

3. Do they have physical and mental power?

We categorized the users using these three keywords and made sure the role of case study page, idea page and video page included in our website.

Users will eventually fulfill all these three points by using our websites.

We will follow this concept in order to keep on staying at the main core of project and not get off the track.

2011/06/29

1. Check on the Web Dates

July 4th: Web & case Study Upload

July 11th: Web, case Study & idea upload

September: Starting point to increase the case studies and begin with the interviews

-Our, as a student, suggestions for the website…After July 11th, we will put the uploaded ideas into an action, which gained the most points for the ideas to be in real project. After the decision of project, we will make a fund raising from early stage at the Kick Start (URL：www.kickstarter.com/) and Camp Fire (URL:camp-fire.jp/). Once we get enough money, we will proceed with our project and repeat this same step by choosing possible projects that could be done within the fund raising money.

2. Preparation of the AXIS golden egg exhibition and the contents

-The things should be confirmed

・Panel, printing size and number of pages

・Equipment and exhibition packaging

・Appointment of monitor to display our website and safeness of security

・Check the schedule with VISCOM department office to check out necessary equipments

・The AXIS golden egg exhibition chooses five student's portfolio from each school to exhibit. At this point, each students will create their own portfolio for the exhibition.

・We will display our panel that includes coordination of their activities in addition to an overview of this class. (such as the proposed ideas from Fabrica)

・During the exhibition, 2 or 3 students are going to watch over in turns to explain our work.

・On June 30th, there is a designer meeting for post reconstruction of Japan. Meet the representative of AXIS and the class leader who is in charge of AXIS exhibition.

3. Brainstorming for Mr. Mizuguchi's project

Mr. Mizuguchi is planning to collect a video clip from all around the world to use it for the promotional video of post reconstruction of Japan. We brainstormed ideas to decide on the main concepts of video and also to get attention to make them participate. During the process, it became a major issue to locate Japan's position in the concept. Is this meant "for Japan", "with Japan" or "from Japan to the world"? Organize all above and send it to Mr. Mizuguchi.

4. On October 1st, seminar for JAGDA

Northeast District Tournament will be held in Morioka, where JAGDA will gather many designers working in Tohoku area to have a tournament. We, as a class, are planning to visit there and to introduce the case studies that we collected. The cost for transportation, hotel and time should be considered to fit it in to the schedule.

-Things should be done.

・Each make a schedule chart to share with everyone.

・Create the updated version of marketing tool that includes new partners whom we are working with from now on.

・Upload the case studies.

・Brush up the video. Based on the illustrated storyboard, incorporate the suggestions from class and take a video from the start.

・Complete the business card.